Koala’s March: A sweet legacy

If you’ve ever browsed the snack aisles in a Japanese supermarket, chances are you’ve come across a little box featuring smiling koalas. That’s Koala’s March — a sweet, crunchy, and totally adorable snack that’s been winning hearts since the 1980s. Lotte is a major snack company that mainly sells sweet treats, with a focus on chocolate, but this one is my absolute favorite.

Package of Koala's march
Same familiar packaging for decades

The ingredients are as follows

Ingredients of Koala's March
Relatively simple ingredients
  • 砂糖(Sugar)国内製造、外国製造(Made in Japan/Overseas)
  • 小麦粉(Wheat flour)
  • 植物油脂(Vegetable oil)
  • カカオマス(Cocoa mass)
  • でん粉(Starch)
  • ショートニング(Shortening)
  • 乳糖(Lactose)
  • 全粉乳(Whole milk powder)
  • 液卵(Liquid egg)
  • ホエイパウダー(Whey powder)
  • クリームパウダー (cream powder)
  • 脱脂粉乳(Skimmed milk powder)
  • 食塩(Salt)
  • ココアパウダー (Cocoa powder)
  • ココアバター(Cocoa butter)
  • 炭酸Ca (Calcium carbonate)
  • 膨脹剤(Leavening agents)
  • 乳化剤(Emulsifier)大豆由来(Derived from soybeans)
  • カラメル色素(Caramel coloring)
  • 香料(Flavoring)

It also indicates Allergy Information

アレルギー情報 / Allergy Information

  • 卵 (Egg)
  • 乳成分(Milk components)
  • 小麦(Wheat)
  • 大豆(Soy)

When you open the package, you’re greeted by a bunch of adorable cookies — each one featuring a unique koala design that’s not only cute but also lifts your mood.

Unique koala designs on the cookies

Each cookie is filled with a delicious chocolate filling, just like I remember from my childhood — the taste hasn’t changed at all.

Cross-section showing the chocolate filling inside

The price has gone up since I was a child — this time it was 168 yen, which is about $1.14 at the exchange rate of 147 yen to the dollar. I also feel like there are fewer pieces in the package than I remember, but the size of each piece hasn’t changed. I really hope that the taste and quality will stay the same from now on.

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